SPICI through the skills of its team, accompanies each customer with “tailor-made services” that fully meet the needs for penetration of foreign markets with the definition of target countries and sectors in which to invest and the actions to be taken to succeed.

SPICI has developed a range of services for organizations who want to discover new international market but need to be guided in their choices.

SPICI’s approach to foreign markets allows the clients to understand each country with its potential, the socio-economic context but also the risks and difficulties.

Furthermore SPICI’s approach is always based on research and interaction with opinion leaders and key players in the country, the market and the sector to facilitate full knowledge of the main issues of strategic importance in a specific geographical area and market, facilitating the penetration, in respect of the mission, culture and strategic orientation both of the destination country and of the clients.

The services include:

Digital Export Management

Supporting customers in the conscious and targeted use of information and communication technologies, web marketing and the digital-related technical tools to penetrate international markets.

Temporary Export Manager (TEM)

Specialised in the design and management of internationalisation programs aimed at foreign markets, also in connection with the regional, national and European measures and tools in support of export.

International Business

Coaching customers through advanced managerial skills, for the sake of business growth on foreign markets, offering a targeted, effective and concrete support.

Strategic Internationalisation Planning

By means of:
● analysis of the shareholders-economic and scientific-industrial structure of the relevant national economic system and SWOT Analysis;
● Intelligence and feasibility studies on a country level;
● development of a targeted strategy of short-, medium- and long-term approach.

Improving the competitiveness of a customer on an international level

● improving management’s international competencies;
● improving skills in creating innovation from international presence;
● programs of familiarization with foreign cultures (cross cultural management).

Smart Export Assistant

● preparation of presentations capable of enhancing customers’ internationalisation objectives;
● organizing and management of on-site meetings;
● management of Public Relations and communication and territorial marketing campaigns in target markets;
● organization of country missions, with targeted meetings with potential customers / partners and specific business visits.


SPICI, based on the experience gained and the methodologies applied, organizes and supports the customers’ participation in “exploratory missions”, useful for knowing not only the scientific and economic ecosystem, but also the cultural and social ecosystem.

For SPICI this is a precondition for the success of a strategy of every organization that intends to start a cooperation / internationalization activity. The missions include meetings with qualified operators from enterprises, universities, research, finance and public administration and the possibility to meet stakeholders but also visit the major innovative institutions of the Country. 

The “exploratory missions”: management of organizational, logistic and administrative services

SPICI in order to optimize the "exploratory missions" plans and organizes the participation of the customer, at fairs, seminars, congresses, etc., providing logistical support and offering the related set-up, organizational, interpreting, communication services, as well as those administrative, public relations etc. SPICI is also specialized in the creation and management of: • Promotional events in Italy or in the countries chosen by the customer; • Scientific and artistic exhibitions and more generally cultural events.

The “exploratory missions”: management of the results achieved

In addition to the "exploratory missions", SPICI supports the customers to continuously manage relations with Partners.

Open in China

Nowadays we are witnessing a proliferation of initiatives dedicated to the landing of Italian companies on the main Chinese e-commerce platforms, but the knowledge of who the protagonists are, how this new market works, with what rules and costs and above all the secret to success, is still very limited. Omni-channel, cross-channel, online to offline (“O2O”) are inflated terms, which are often used inappropriately: to start, then, what are we talking about? READ MORE

When considering pre-contractual negotiations in China some words need to said about culture differences, skills to use in the negotiation process, and, drafting techniques. All of those points are relevant in any negotiation with a foreign counterpart, but they are even more valid and important when dealing with China. READ MORE

The clause of the contract governing the dispute resolution method and the law applicable to the relationship is often called the “midnight clause”, referring to the fact that in many contract models this clause is among the lasts of the document and is therefore discussed at end of negotiations, often late at night, when the parties are exhausted and eager to sign the contract. READ MORE

Why is it important to register the trademark in China? Because it is fundamental in order to acquire the exclusive use of the trademark in the Chinese market and prevent a third party from doing so, blocking market access to the Italian company’s products or services. In this post we will see how to register a trademark in China and why it is important to register even if the Italian company is not present yet in the local market. We will also discuss the translation of the trademark in Chinese characters, explaining in which cases it is useful to register a transliteration of the international trademark. READ MORE

One of the most common tool used to clarify the objectives that the parties intend to achieve and the times and the methods of the negotiation is the conclusion of a preliminary agreement, generally defined as Memorandum of Understanding (MoU) or Letter of Intent (LoI), in which a road map of future negotiations, a commitment to negotiate a certain project in good faith and the general guidelines are indicated. But how do we get to this point and what are the aspects to consider? READ MORE

When can the Coronavirus emergency be invoked as a Force Majeure event to exclude contractual liability and compensation for damages? What are the effects in the international supply chain of the failure of a Chinese company to fulfill its obligations to supply or purchase raw materials, components or products? What behaviors must foreign entrepreneurs adopt to limit the risks deriving from the interruption of supplies or purchases in the supply chain? READ MORE


In addition to the “first-level services” that includes the discovery of the innovative ecosystem of the country, SPICI offers “second level services”, including those in the field of legal assistance (with the participation of the most relevant international law firms), intellectual property rights, patenting, etc. SPICI also helps to locate your business in the countries, providing on-site assistance.

Find your partner

SPICI, based on the customers’ needs, identifies potential partners in order to start your research project or your business.

Advanced training and tutoring your team

SPICI, trains and supports the team of your organization in order to become independent and able to work in the foreign market in which the customer operates. Furtmermone, SPICI supports you for the selection of local management in order to manage your business in the foreign country.

Legal advice

Each country has specific characteristics regarding intellectual property rights, bargaining and negotiation. With the support of the wide range of partners, SPICI, through expert legal professionals in the countries of destination, offers advanced services on legal, contractual, intellectual property protection to supports and accompanies the customer in foreign market.
The main areas include:

Intellectual Property Protection

Trademark registration, patents, design and utility models.

Contractual negotiations

NDA, Lettere di Intenti e Memorandum of Understanding, Accordi di Investimento / Private Equity.

Negotiation and assistance

International distribution contracts and technology license.

Joint Ventures

Establishment of Joint Ventures or Companies with foreign capital.

International taxation

Setting of cross-border business models, assistance in the management of international activities.

Management of international disputes