The objective of ANEMA
The aim is therefore to bring together the latest innovations in digital technologies (AI, Machine learning, X-Reality…) to help innovate the cultural and conference tourism sector. In order to understand and meet the needs of this sector, the project envisages an initial phase of experimentation, through the network of the Convention Bureau Napoli (CBN), an excellence of the Neapolitan conference industry and its province, to stimulate and promote the organisation of events, congresses and team-building activities in the city of Naples.
To this end, the aim is to build a new cultural approach, in which the physical spaces of hotels, conference centres, aggregative locations, museums and historical sites, with their heritage of spaces and works, are used and enhanced through a digital ecosystem of interconnected cultural contents and services, in a multi-channel logic through the creation of an app, a virtual tour, audiovisual products, holographic experiences, which can enhance:
- The design and management of the offer, for operators, public and private, of congress tourism;
- The visitor experience, for tourists, congressional and non congressional.
Therefore, SPICI is carrying out a deep activity of analysis of the processes and organisational and skills needs of operators, affiliated to CBN, who deal with conference organisation and tourist reception, through guided workshops and group brainstorming, to understand the real needs of operators in the sector, in order to identify products and services that can improve the management of these activities, also from a business perspective, in addition to the analysis and study of the methodologies and technologies of machine learning and algorithmic development that can best be used and implemented for the design and development of the platform.